JOE VIPOND &
RICHIE JAMES
PRESENT:
MALE GROOMING
MASTERY
HOW IT WORKS
A structured education platform for barbers and barbershop owners who want to work and lead with clarity, confidence, and control.
Stop second guessing under pressure.
Build structure instead.
Everything is delivered inside circle
(Press the WhatsApp icon to speak directly with Joe/Richie)
YOUR
MENTORS
“My mission is to help ambitious barbers and barbershop owners operate with clarity under pressure, and build standards that hold in real conditions.
I help people install accountability, business systems, and premium positioning so they can lead with confidence, scale beyond the chair, and build a life that feels intentional.”
“My mission is to help barbers master the technical foundations that actually create consistent results under pressure.
I teach structure, shape, and decision making so barbers stop guessing, stop copying trends, and start delivering predictable outcomes for every client, with confidence and control.”
Joe Vipond
Founder, Operator, Business Architect
Richie James
Founder, Technical Craft Mentor
Choose
Your Path
Pick the stage you are in. The system routes you to the correct next step.
01
DEVELOPING BARBER
Best next step: MGM Academy
Monthly progression and structure
02
SKILL FOCUSED BARBER
Best next step: Technical Courses
One skill system at a time.
03
PREPARING FOR OWNERSHIP
Best next step: Barbershop Mastery Blueprint
Foundation before responsibility.
Four offers
One Ladder
Choose based on your stage and the level of support you need.
£29.99
/ month
MGM Academy
Ongoing progression & structure. Inside Circle Platform.
£199
/ one off
Technical Courses
One skill system at a time, built for repeatable results.
£497
/ one off
Barbershop Mastery Blueprint
Ownership foundation and premium positioning, built to scale.
£3k or
£1.1k x 3
Business Owner Accelerator
12 week operator programme, application only.
A
STRUCTURE UNDER PRESSURE
If you feel inconsistent when the shop is busy, it’s not talent. It’s lack of structure.
This platform gives you systems that hold when you are tired, rushed, or under demand.
B
CONSISTENT RESULTS
Most people get one great haircut. Professionals get the same standard every time.
We help you build repeatable execution so clients stop feeling “hit and miss.”
C
PREMIUM EXPERIENCE
If you want to charge more, the experience must justify it.
We show you how to design atmosphere, service, and detail so clients feel the difference instantly.
D
OWNER LEVEL THINKING
If you want to scale, you need to think beyond the chair.
We teach the shift from barber mindset to operator mindset, with accountability and systems.
E
NOT FOR EVERYONE
This is not for trends, shortcuts, or motivation without implementation.
If you want noise, hype, or quick wins, you will hate this.
If you want standards and control, it will fit.
WHO THIS IS FOR
& WHO IT ISN'T
